China Council for the Promotion of International Trade's cross-border e-commerce overseas promotion plan helps companies travel far

The Trade and Investment Promotion Department of the China Council for the Promotion of International Trade and the Information Center of the China Council for the Promotion of International Trade recently jointly organized two special trainings on the analysis of market opportunities in Central Asia and cross-border e-commerce development training, and cross-border e-commerce market expansion in Latin America. Cross-border e-commerce platform to open up the international market. Both trainings are the main work content of the China Council for the Promotion of International Trade's cross-border e-commerce overseas promotion plan.

In the Latin American cross-border e-commerce market expansion special training, Liu Xinze, senior partner of Beijing Polyway Law Firm, said that the main feature of the Latin American market is the large market capacity. The annual growth rate of e-commerce sales is 19%, but online The proportion of retail sales is only 3%, which is far lower than that of mature markets and has great market potential. Chinese products are of good quality and low price, and locals are not familiar with Chinese brands, so Chinese self-branded sellers have more opportunities. He reminded that Chinese companies must pay attention to the infringement of intellectual property rights when going to the Latin American market. "Many Chinese sellers on large e-commerce platforms do not consider protecting intellectual property rights during their operations, and they are vulnerable to malicious squatting of trademarks by others or competitors. If the squashed trademark is effective, the other party complains to the relevant platform and accuses China The seller’s brand is infringing, requiring all products to be removed from the shelves and freezing the account. The Chinese seller’s losses are even greater."

At present, the Latin American countries with large transactions with my country are mainly Brazil, Mexico, and Argentina. Chinese companies can test the water in the above countries, but pay special attention to local laws and regulations. Ruan Haibin, Director of the Information Center of the China Council for the Promotion of International Trade, reminded that if companies encounter any legal issues in the process of foreign trade and investment, they can log on to the legal support platform for corporate cross-border trade and investment (Trade Law Tong) hosted by the Legal Affairs Department of the China Council for the Promotion of International Trade for consultation. . The platform takes online consultation as the main body, and provides “one-stop” foreign-related commercial legal public services through the website and the WeChat official account of Trade Law Communication, helping to solve the intellectual property rights, risk prevention, and risk prevention that companies encounter in cross-border trade and investment. Legal issues such as dispute prevention and settlement, trade remedies, export controls and economic sanctions. Currently, a 4-lingual consultation hotline for domestic companies and Japan, South Korea, Mongolia, and Russia has been launched.

Li Li, deputy dean of the Dunhuang Internet Research Institute, believes that the epidemic has caused the traditional economic contraction in Latin America, and domestic production capacity depends on imports, which has created a huge market for cross-border e-commerce. The population structure of Latin America tends to be younger, and the sales of fast fashion, kitchens, pets and other categories related to the housing economy have soared. In 2020, e-commerce in Latin America will grow by an astonishing 63%, which is higher than that of North America and Eastern European countries, and ranks among the top in the world. Although its retail foundation is still low, from the perspective of cultural penetration, Internet penetration, and the explosion of fast fashion categories caused by the structure of the young population, the Latin American market will become the first emerging market for everyone in the future. "Most of the parameters, styles, and models of cross-border e-commerce products can be clearly marked, so that it is not easy to cause disputes. Therefore, the earliest cross-border e-commerce products are 3C electronic products, and some customization will follow. Products.” Li Li said, as the age level becomes more and more subdivided and consumption becomes more and more diversified, the cross-border category layout, cross-border customer acquisition, and drainage methods are all diversified. For example, accessories are divided into earrings, necklaces, wrist accessories, headwear, etc. If a company can lay out all product lines in a small category, the advantages will be immediately highlighted. Similarly, choosing to make metal or resin jewelry, these subdivision positioning can quickly screen out some competitors.